In 40-plus years of providing outdoor adventures, Wilderness Voyageurs never had a better year than 2010. Growth had steadied – though never reversed – during the economic drought of 2008 and 2009. Eric Martin, owner of Wilderness Voyageurs, continued his steady diversification of the oldest rafting outfitter in the east, and deepened relationships with past customers. “People were going to be conservative with their dollars, and having previous experience with us, they would be more likely to entrust us with their time and money,” says Mr. Martin.
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